BRIT Commercials: website, admin panel and technical SEO for an HGV dealer

At a glance

The client

BRIT Commercials is an HGV dealer based in Derby, selling used trucks and commercial vehicles to operators across the UK. Like most dealers, they win business when a buyer finds the right vehicle online and gets in touch.

The challenge

• The team needed to add and update stock themselves, with photos and full specifications.
• Technical issues such as broken image paths and unfriendly URLs were holding the site back in search.
• Structured data had errors, so Google could not fully understand the vehicle and business information.
• The site needed someone to keep it healthy after launch, not a one-off build.

What we built

• Stock-managed website with vehicle listings and detail pages, plus subtle animations that keep it feeling modern without slowing it down.
• Admin panel for stock management and enquiry handling.
• Clean, search-friendly URLs using server-side URL rewriting.
• Schema markup corrected and extended for the business and its vehicles.
• Technical SEO fixes, including image paths, metadata and performance tuning, followed by submission to Google Search Console.

Technology

The site runs on PHP and MySQL, a stack that is fast, inexpensive to host and easy for the business to keep running. The admin panel is built into the same codebase, so there is one system to maintain.

Ongoing support

We look after the site on an ongoing basis: fixes, content and stock changes, SEO improvements and new features when the business needs them.

The result

The site is live at britcommercial.com with a clean technical foundation, valid structured data and an admin panel the team uses day to day, backed by a development partner who knows the codebase.

Planning something similar? See our web development for UK businesses and websites and web apps pages, or tell us about your project.